The Vonage Story:  VOIP Giant Shrinks

The company name Vonage and Voice over IP (VOIP) Service.  They’re almost synonymous for many of us who have followed the VOIP market.  Not so much any more.

In the early 2000’s Vonage Holding Corp’s VOIP client base grew rapidly.  Partly subscribers wanted to save money using the Internet for voice communications. Partly Vonage executed an excellent marketing campaign to promote its service.  

Vonage helped a whole new technology expand.  But, as VOIP technology continues to grow, Vonage’s VOIP business has not kept pace.

In January 2006 the company’s market share was nearly four times its next largest competitor¹.  Then, about 15 months ago, Vonage began a market decline².  Now, its subscriber base has actually shrunk.  A decline in subscribers at a time when consumers and businesses alike want to cut costs is significant.

Why has this happened?

It seems consumers and businesses have both begun to recognize that other VOIP providers can deliver services and quality and pricing not available through Vonage.  Truly, one size does not fit all. 

Vonage has its place in the VOIP market, but this firm cannot possibly meet all of the varied needs of today’s subscribers.

We at Cory have always advised our clients to make decisions based on their unique needs, and not on the popular media or on vendors everyone else is choosing.

That’s exactly the role we play at Cory: We learn about your business’ unique telecom needs and select the right telecom provider to meet them.

For VOIP service, Cory has mainly focused on business-quality providers.  We are interested in factors such as service delivery, voice clarity, transmission speed, price, the provider’s financial staying power, innovation, and growth.

Cory’s clients can be assured that our recommendation of a VOIP provider will be based on your unique circumstances and factors that matter to your business.

If you have questions about your telecom service or are interested in exploring VOIP for your business, please call us at 1-877-489-8186 or send an email to info@corycommunications.com.

¹ Includes VoIP providers who actively promote their service as Internet telephony. It excludes cable companies who offer "digital phone" services since they are not promoted as VoIP.

² Based on the ChangeWave Alliance Study.

Cory Communications Named to Industry Panel

PHONE+ Magazine invited Cory Communications to participate in a March 2009 nationwide panel discussion.  Only six firms from across the country sat on the panel.  All panelists – including Jack Zoblin, president of Cory Communications – had nearly two decades experience in the telecom field.

The conversation addressed challenges and opportunities faced by firms like ours when helping our clients.  Two specific topics were:

• How to keep abreast of all the new developments in the telecom market
• How to best match clients’ needs with these products.

By participating on the panel with other industry peers and leaders, Cory Communications continues to stay up to date so that we can better serve you. 

We at Cory have always made it our business to be professionally active and to always read industry literature.  But, talking to others with deep experience was an opportunity no publication, trade show or conference could provide us.

“Talking to others in our same situation enabled us to share ideas and issues real time.  There are hundreds of firms like ours who could have been chosen.  I was honored to be one of the six on this panel, and truly believe our contributions will help all of us, even those who did not participate this time, better serve our business and consumer clients,” Jack said.

If you have questions about your telecom service, please call us at 1-877-489-8186 or send an email to info@corycommunications.com.